Vice Ventures has made an investment in the sexual well-being brand Maude.
WHO: Brooklyn-based, direct-to-consumer sexual wellness brand Maude was founded by Éva Goicochea, one of the earliest employees of Everlane. The company makes what it calls modern intimacy products built on quality, simplicity, and inclusivity.
Vice Ventures is a seed-stage venture capital fund conquering stigmas and striving towards superior returns by investing in good companies operating in “bad” industries. The fund’s intention is to conquer stigmas by investing in less traditional consumer goods companies.
IN THEIR OWN WORDS: “Maude is a sexual wellness brand that has one of the strongest brand identities that we’ve come across. They build their brand and product suite around the principles of inclusivity, simplicity, and quality. We don’t yet see the future of sexual wellness products in the ‘family planning’ aisle at CVS, and other internet options are stigmatized or hard to trust. As society becomes more open to talking about sex and sexual wellness, we still see a relatively open market for a beautifully designed brand to emerge,” Catharine Dockery, Founding Partner of Vice Ventures, said in a Medium post.
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